Frequently Asked Questions

We want to offer you the opportunity to get to know us before we connect.
For your convenience, we’ve compiled some of the more commonly-asked questions we receive about our business.


What type of services do you provide?

Blue Butterfly is a full-service strategic consultancy for the retail real estate industry. We help our clients implement growth strategies that complement their visions while also maximizing revenue opportunities.

We support property owners with services including leasing, business development and training. We also support retailers with services such as concept development, retail expansion and lease negotiation.

Can I select the specific services I want?

Of course. Once we understand your specific needs, we’ll develop a custom plan that provides the right solutions to reach your project goals.

What are the advantages of working with Blue Butterfly?

Our team brings more than 100 years of collective experience across all aspects of the retail real estate landscape, easily setting us apart in the industry. With this extensive background comes:

Team of retail and leasing experts
Our team provides unparalleled industry expertise in both retail and leasing.

Proven track record
We produce incredible results for our clients, and we’re happy to provide references if you’d like to speak with them.

Industry relationships
Our vast network enables us to open new doors, close deals more quickly, and work with the best vendors for your project.

We’ve founded successful businesses, operated developer portfolios, launched industry events, and consulted for hundreds of companies.

Successful project completion
Our proprietary process consistently produces positive results, and we’re not happy until you’re satisfied.

How will we work together throughout our engagement?

We collaborate closely with each of our clients to make sure they’re up to speed on, and comfortable with, every stage of their project. This includes regular calls and touch points where together we track the progress of your project. Feel free to read more about how we collaborate using our proprietary process.

Does your team have the capacity to complete a large-scale project?

We certainly do. Our team of industry leaders is highly experienced in managing projects of all sizes. We have managed more than 600 employees with as many as 350 locations across the country.

What types of clients have you worked with?

We’re proud to say that our clients truly span the gamut when it comes to retail real estate—from start-ups to Fortune 100 companies.

For instance, our team has:

Worked with leading brands such as Hanesbrands, Aetna, Coca-Cola, Tiffany & Co., and Warby Parker

Collaborated on leasing projects with high-profile real estate investment groups like Brookfield, CBL Properties, Simon Property Group, SITE Centers, Taubman, and Unibal-Rodamco-Westfield, just to name a few

Spearheaded full-scale retail concept development projects for consumer brands

Developed real estate strategy and transacted lease negotiations for cutting-edge retail companies

How are you compensated for your services?

Recognizing that every client and project is unique, our compensation depends on the required blend of skills, time and execution it takes to meet your goals. Once we fully understand the scope of work, we will gladly provide you with a custom proposal.

What kind of commitment do I have to make when I partner with Blue Butterfly?

The length of engagement varies based on the scope of work. We look forward to designing a program that works for you.

Who do I contact for more information?

Please reach out to Leslie Ball to schedule a call. Thank you for your interest.


Let’s Schedule a Call

We specialize in providing strategic consulting and leasing services for both property owners and retailers on a local, regional, national or global scale. We offer the personalized service of a boutique firm with the extensive network of a global company.