How Blue Butterfly Supports Smarter Growth for Property Owners and Retailers

Blue Butterfly offers far more than many people realize. While we’re widely known for our specialty leasing expertise, that’s just one part of a much larger, more strategic story. Whether you’re a shopping center owner focused on increasing occupancy, driving NOI, or solving complex vacancy challenges, or a retailer looking to expand thoughtfully and operate more profitably, Blue Butterfly delivers solutions designed to create real, measurable growth.

This post breaks down who we are, how we work, and why our approach consistently delivers results for both property owners and retailers.

Who Is Blue Butterfly?

Founded in 2017, Blue Butterfly LLC is an award-winning strategic consultancy serving shopping center owners and retailers nationwide. Our mission is straightforward: to help our clients grow smarter, faster, and at greater scale. At the center of our work is what we call the Blue Butterfly Effect™, the idea that small, well-timed strategic decisions can create powerful and lasting impact. We focus on identifying those moments, aligning strategy with execution, and turning complexity into opportunity.

What Makes Blue Butterfly Different

Blue Butterfly is not a traditional brokerage. We act as strategic advisors, operating at the intersection of ownership, leasing, retail operations, and growth strategy. That vantage point allows us to see the full picture, not just individual transactions.

Our team has launched stores, negotiated leases, filled vacancies, and managed retail portfolios firsthand. Because we’ve operated on every side of the equation, we understand how decisions made in leasing, operations, or expansion ripple across an entire asset or brand. Property owners benefit from strategies designed to drive revenue, not just signed leases. Retailers gain growth plans grounded in operational reality, not theory. Every engagement is tailored, data-driven, and focused on outcomes, allowing small strategic moves to generate outsized, long-term results. This is the Blue Butterfly Effect™ in action.

For Property Owners: Filling Space, Driving Revenue, Delivering Results

We partner with shopping center owners across the country to increase occupancy, strengthen NOI, and enhance long-term asset value. Our work goes beyond filling space. We focus on building thoughtful, flexible leasing strategies that support sustained performance.

Blue Butterfly manages third-party specialty leasing programs from end to end, whether for a single center or across an entire portfolio. This includes prospecting, deal structuring, execution, and ongoing optimization to ensure each deal aligns with the broader asset strategy. For owners with internal leasing teams, we also provide supplemental specialty leasing support, strategically placing deals to fill gaps, maintain momentum, and unlock incremental revenue. When leasing teams are short-staffed or in transition, we step in through gap leasing services to keep vacancies from lingering and deals moving forward. We also specialize in solving complex vacancy and co-tenancy challenges, developing creative solutions for everything from large anchor spaces to hard-to-lease inline units. With more than 300 years of combined industry experience, our team knows how to identify opportunity and execute with precision.

For Retailers: Strategic Growth From Concept to Operations

Retail growth is rarely linear, and Blue Butterfly supports brands at every stage of that journey. From early concept development to multi-location expansion, we help retailers make decisions that support long-term success. We work closely with brands to design store concepts that are scalable, profitable, and aligned with their identity, evaluating layouts, merchandising strategies, and customer flow to ensure each location performs as intended. As retailers look to expand, we align business goals with market strategy, identifying the right locations, deal terms, and timing to support sustainable growth.

Our team also provides hands-on lease negotiation and portfolio optimization support, helping retailers secure favorable terms while positioning their portfolios for the future. Beyond real estate, we advise on store operations, offering practical guidance to improve efficiency, elevate customer experience, and drive sales. When needed, we conduct comprehensive business evaluations to uncover opportunities for increased profitability and stability. Having launched and operated thousands of stores, we understand what it takes to succeed in today’s retail landscape.

Our Impact, by the Numbers

The results we deliver are grounded in experience and execution. In the past year alone, Blue Butterfly completed more than one thousand retail deals, representing millions in revenue across our property owner and retailer clients. These deals spanned temporary, short-term, and long-term leasing strategies, reflecting our ability to match the right solution to each unique challenge.

Over the years, we’ve supported thousands of retail deals and store launches nationwide, partnering with national REITs, private owners, and fast-growing brands. Our work has consistently helped clients increase occupancy, improve NOI, and strengthen overall portfolio performance. These outcomes are the result of hands-on execution, strategic insight, and an unwavering focus on measurable results.

Who We Represent

Blue Butterfly works with a wide range of clients across the retail ecosystem. Our partners include shopping center owners, landlords, and REITs, as well as emerging, regional, and national retail brands. We frequently support retailers navigating expansion, reinvention, or repositioning, tailoring our approach to meet the unique needs of each engagement.

What We Stand For

At Blue Butterfly, we believe meaningful transformation requires intention. Our work is rooted in integrity and transparency, with partnerships built on trust. We bring a 360-degree view of retail, informed by experience on both the landlord and tenant sides of the business. Our team stays at the forefront of industry trends through daily, hands-on work, pairing knowledge with innovation to deliver solutions that are both strategic and practical. Above all, we view ourselves as an extension of our clients’ teams, focused on outcomes, not just ideas.

Let’s Reimagine Retail Together

If you’re a property owner ready to unlock the full potential of your space, or a retailer looking to grow with clarity and purpose, Blue Butterfly is built to support you.

We don’t chase volume for volume’s sake. We focus on strategy, execution, and results that compound over time.
Visit bluebutterflyllc.com or reach out to schedule a conversation.

Let’s turn strategy into results.