Tracey helps Blue Butterfly clients develop effective strategies that maximize revenue, creatively fill their spaces, and deliver unique shopping center experiences that drive foot traffic. Tracey is known as Blue Butterfly’s Light Bulb Changer because she always brings bright ideas and energy to each project.
Tracey’s career as an innovative commercial real estate executive spans nearly three decades. Her successful track record in property management is as long as it is varied and includes retail and specialty leasing, tenant representation, national account management, and brand activation, among other focus areas.
Tracey has contributed directly to some of the largest shopping center developers in the US, including Simon Property Group and The Mills Corporation. Most recently, she served as SVP, Director of Specialty Leasing & Ancillary Income for JLL Retail and its portfolio of over 75 shopping centers. She brings a wealth of knowledge from these roles to Blue Butterfly, where she responsible for the implementation of revenue-generating strategies for property owners and retailers.
Tracey has supplemented her day-to-day roles with advisory positions for trade groups. This includes SPREE, where she served as Co-Chair for the industry’s largest specialty retail show. Tracey’s efforts have been recognized by the International Council of Shopping Centers, which presented her with its Hall of Fame Award for Specialty Leasing Director of the Year in 2017. In her spare time, Tracey enjoys making philanthropy a mainstay in her life. She volunteers with a number of different charities including, a non-profit that supports young adults with special needs.