The Six Most Instagrammable Stores and Displays of 2025
Printemps, New York
At Blue Butterfly, we know retail is about more than transactions, it’s about moments that stick, experiences that wow, and visuals people can’t wait to share. In 2025, the most Instagrammable stores are the ones that blend bold design, interactive experiences, and a touch of magic. These six standout destinations aren’t just turning heads, they’re inspiring selfies, lighting up feeds, and creating experiences shoppers keep coming back for. We follow these trends closely because they’re more than eye candy; they’re driving foot traffic, engagement, and sales.
1. Yinka Ilori’s “Cherish Your Magic” at Bloomingdale’s, NYC
British-Nigerian artist Yinka Ilori transformed Bloomingdale’s flagship with “Cherish Your Magic.” Inspired by a Central Park stroll, the installation features bold flowers, vivid colors, and whimsical 3D hand and floral sculptures. The result? A dreamy, Alice-in-Wonderland vibe that shoppers and photographers can’t resist snapping a photo.
Why it works: Bright, playful visuals + interactive design.
2. Dior’s Forest-Themed Flagship Store, NYC
Dior’s Madison Avenue flagship transports visitors into a luxurious woodland fantasy. Animatronic animals crafted from upcycled Dior materials greet shoppers, while the store’s interiors feature collections, accessories, and the first U.S. Dior Spa. The forest-themed experience has become a must-visit destination for fashion lovers and content creators.
Why it works: Storytelling + luxury design + exclusive experience.
3. Future Stores on Oxford Street, London
Ariel Haroush’s Future Stores concept brings retail into the TikTok era. The 4,680-square-foot store hosts rotating brand activations every two to six weeks, ensuring shoppers always get something fresh. High-definition micro-LED street-facing displays make it impossible to walk by without stopping for a photo.
Why it works: Constantly changing experiences + visual spectacle = repeat visits.
4. Stüssy Flagship – SoHo, NYC
Stüssy opened its 5,600-square-foot flagship in SoHo in February 2025, turning a reclaimed bookstore into a streetwear haven. The store mixes curated racks of hoodies, jeans, accessories, and signature ceramic mugs with photogenic design touches that invite shoppers to explore and share. Long lines and buzz on social media show just how magnetic this space has become.
Why it works: Thoughtful layout + curated streetwear + Instagram-ready details
5. Louis Vuitton x Murakami Pop-Up, SoHo NYC
In 2025, Louis Vuitton brought back its cult-favorite Takashi Murakami collaboration with immersive pop-ups in SoHo, New York, and London. Fans lined up for hours to shop the re-edition pieces, snap photos in the colorful spaces, and experience the nostalgia of one of fashion’s most iconic partnerships. From rainbow monogram walls to playful installations, every corner was designed to capture attention and go viral.
Why it works: Scarcity + nostalgia + visual spectacle = instant buzz and record traffic.
6. Printemps New York: A Luxe, Immersive Escape
Printemps New York is all about connection, experience, and wow factor. This 54,000-square-foot French department store immerses visitors with fashion exhibits, a spa, champagne tastings, and the breathtaking “Red Room” featuring over 3 million hand-set glass mosaic tiles. Every corner is crafted to be shareable, immersive, and unforgettable, making it a must-see destination.
Why it works: Thoughtful, tactile design + luxury experience.
At Blue Butterfly, we don’t just watch trends, we turn them into opportunities. By helping malls and brands lease spaces for retailers with vision, we help create experiences that draw crowds, spark excitement, and drive measurable results. In 2025, shopping isn’t just about products, it's about creating moments people remember, share, and come back for.
