From Leasing to Expansion: Your Behind-the-Scenes Growth Engine

Blue Butterfly offers far more services than many realize. Yes, we’re experts in specialty leasing but that’s just one part of our story. Whether you're a shopping center owner needing a smart leasing solution to drive more revenue or increase occupancy, or you’re a retailer looking for help with strategic expansion, this blog post breaks down the full scope of services we offer to help our clients achieve incredibly powerful results.

Who Is Blue Butterfly?

Founded in 2017, Blue Butterfly LLC is an award-winning strategic consultancy that helps property owners and retailers unlock growth and deliver exceptional ROI. Our mission is to accelerate your business  smarter, faster, and at a greater scale.

At the heart of our work is what we’re known for, the Blue Butterfly Effect™, the idea that small, strategic changes can create powerful, long-term impact. We specialize in solving complex challenges and delivering fresh, strategic solutions that drive results.

For Property Owners: Filling Space, Driving Revenue, Delivering Results

We work with shopping centers nationwide to increase occupancy, increase NOI, and boost asset value. Our services for landlords include:

  • Third-Party Specialty Leasing
    We manage specialty leasing at a single center or across a portfolio from end to end, including,  prospecting, deal-making, and everything in between.

  • Supplemental Specialty Leasing
    We sprinkle in deals across your portfolio to help fill space, increase occupancy, and keep momentum going.

  • Gap Leasing
    Is your specialty leasing manager out on medical leave or are you in between leasing managers? We jump in the interim to fill vacancies fast to keep deals flowing.

  • Vacancy & Co-Tenancy Solutions
    From large anchor spaces to tough-to-fill inline units, we have creative leasing solutions that solve for occupancy.

Our team brings over 300 years of combined experience across all facets of retail real estate. We understand how to move the needle.

For Retailers: Strategic Growth from Concept to Operations

Whether you’re scaling a retail concept, entering a new market, or refining operations, we offer comprehensive support to help retailers grow smarter:

  • Concept Development
    We help design store formats that are scalable, profitable, and aligned with your brand, from layout to merchandising to customer flow.

  • Retail Expansion
    We align your business goals with market strategy, identifying the right locations, deal terms, and timing to support long-term success.

  • Lease Negotiation & Portfolio Optimization
    From new site selection to renegotiating existing leases, we help you secure favorable terms and position your portfolio for growth.

  • Store Operations
    We provide hands-on guidance to optimize your stores boosting efficiency, customer experience, and sales.

  • Business Evaluation
    We assess your retail strategy and operations to find ways to drive profitability and ensure sustainable growth.

We’ve launched and operated thousands of stores and understand what it takes to succeed in today’s retail landscape.

Who We Represent

Our clients include:

  • Shopping center owners, landlords, and REITs

  • Retail brandsemerging, regional, and national

  • Retailers navigating expansion, reinvention, or repositioning

What We Stand For

At Blue Butterfly, we believe in transformation with intention. Our work is guided by values that make a difference:

  • Integrity – We value honesty, respect, and transparency in everything we do.

  • Experience – Our team brings a 360° view of the retail world from landlord to tenant.

  • Knowledge – We stay at the forefront of trends through daily, boots-on-the-ground work.

  • Innovation – We pair data and creativity to deliver unique, effective solutions.

  • Partnership – We work as an extension of your team not as distant consultants.

  • Results – We’re here to drive real outcomes not just ideas.

Let’s Reimagine Retail Together

If you’re a property owner ready to unlock the full potential of your space or a retailer looking to grow with purpose. Blue Butterfly LLC is the strategic partner you’ve been waiting for.

Visit bluebutterflyllc.com or reach out to schedule a consultation. Let’s create your next big retail win.

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Viva Las Vegas: The Blue Butterfly Team at ICSC 2025