Blue Butterfly Acquires IndERA to Expand Services for Retailers, Brands, and Shopping Centers

Blue Butterfly, LLC is pleased to announce the acquisition of IndERA (formerly Crystal Media), a respected platform that has supported retailers and brands with digital marketing strategy, education, and community for more than 13 years.

IndERA was founded by Crystal Vilkaitis, whose work has helped thousands of independent retailers strengthen their digital presence, build stronger customer relationships, and navigate the rapidly changing retail landscape. Through educational programs, industry events, and a collaborative community, IndERA has become a trusted resource for retailers looking to grow both online and in-store.

By bringing IndERA into the Blue Butterfly family, we are expanding the services available to retailers, brands, and property owners across the industry.

Blue Butterfly clients will now have access to additional digital marketing capabilities, including Facebook and Instagram advertising management, local search optimization, online education, and industry events designed to help retailers succeed in today’s omnichannel environment.

At the same time, IndERA’s retailer and brand community will gain access to Blue Butterfly’s expertise in retail strategy, leasing, and growth opportunities within shopping centers. This connection between digital marketing and physical retail creates new opportunities for retailers to expand their reach and strengthen their businesses.

Most importantly, nothing changes at either company or for our clients. This acquisition is an additive step that allows Blue Butterfly and IndERA to continue doing what we each do best while expanding how we support retailers and the industry.

We are excited to build on the strong foundation Crystal created and look forward to the next chapter for both organizations.

To learn more about the acquisition, you can read the full industry coverage here:
https://www.giftsanddec.com/business-news/crystal-media-acquired-what-does-it-mean-for-retailers-digital-strategies/